Sharing photoshoot fees to save costs

Cost-Sharing programme for photographing projects. 

Architectural projects require teamwork from an array of construction disciplines. The architect, interior designer, structural engineer, mechanical and electrical engineers, landscape designer, developer, and all the individual trades that are involved in the construction and surface finishes are all integral to every project. 

Upon completion, those involved often wish to invest in photography for either their portfolio, marketing or documentation purposes. There are two methods in acquiring images for these specific uses: commission a photographer to shoot and license images or to license individual images post-shoot. 

The latter method, post-shoot licensing, is always the more costly route (fee per image). For fairness, the original commissioning client pays less as they had assumed all the risk and invested their time in making it happen. 

When more than one party requests to be involved in commissioning a shoot, there are savings to be made. Enter Cost-Sharing, a programme that I encourage to allow parties (designers and tradesmen) to reduce their costs significantly, and I can license more images in return. The way it works is that there is a ‘day or half-day rate fee’, as per usual, for a single party. Then for each additional party, a licensing fee (approx. 25% of the day rate) is applied to the overall cost, then divided between all parties. 

An example (figures are for illustration purposes only): 

€1500 day rate fee (shoot, image processing and usage license) plus €375 per additional participating party. The more parties that participate, the lower the cost will be per party. The breakdown for four participants would look like this:

€1500 main party (e.g. architect) + €375 for the joiner + €375 for the structural engineer + €375 for the landscape designer = €2625/4 = each party pays €656. 

All parties receive the same set of final images from the shoot. If one party has specific requests, such as the joiner, who wants 20 additional images of furniture details, we would together create a separate additional agreement. 

Much effort goes into realising these architectural schemes and acquiring photographs of the end product is undoubtedly rewarding. Even better if costs were saved in doing so. 

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